ATHLETES AND CAPS A COMBINATION TO HARD TO BREAK

Harish Sabnani·April 25, 2022

Activewear for athletes is basically worn for most sports or physical exercises primarily categorized for three reasons - functionality, identity of who is who and lastly sponsorship branding. Hats are synonymous with sport and some have even originated from them, such as the very popular baseball cap.

Allow us to discuss in detail this article for the day with the three reasons why caps are categorized with sports so often.

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The three main reasons:

Function

Sports clothing is essential when competing and is designed to ensure the wearers comfort, without restricting movement. Of course different sports have different clothing needs.

Identity

Identity in sport is crucial for athletes. Teams, manufacturers and sponsors have consistently used customized merchandised caps to help the wearers desire for a certain identity. For instance in football, an Arsenal fan will purchase an Arsenal cap, not a Chelsea cap right? Any brand wanting to maximize revenue will have a range of customized merchandise which is essential for both athletes and the fans.

Sponsorship

This differs a lot between sports - for example golf, cricket and tennis have strict regulations on the amount, size and position of branding that can be put on their apparels. This is one major reason why sports have subtly branded caps to suit the tone of the sport. On the other side of the spectrum Formula One hats are walking billboards of brands partners with.

FINAL THOUGHTS...

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